Butterflies are creatures which evoke a sense of delicate beauty in nature. The way they flutter and visit flowers for nectar. They play an important role in pollination of our plants. Butterflies are also eco-indicators…that is they are indicators of a healthy eco-system.

The brand My Blue Bottle, represents a clean eco-system….in other words clean houses (our eco-system). It also represents beauty and purity of nature. Blue Bottle butterflies actually feed on some impurities in nature like droppings of wild animals in the forest…therefore they represent a ‘clean eco-system’.